6 ways video can boost your business

Unless you’ve been living on a deserted island with no access to the internet for the past few years, it shouldn’t come as a surprise that video is sweeping the content marketing world. In 2016, researchers predicted that the number of online video users would double and reach up to 1.5 billion (estimation by Cisco).

Every month, YouTube receives 1 billion unique visits, making it the second most popular search engine on the internet. Marketers who use video grow their income far faster than those who don’t. Humans are visual beings; therefore, if you serve us with a blend of moving images and sound, we’ll remember your company better. There’s plenty of evidence that video may help you grow your business.

Video, on the other hand, has evolved into more than just a marketing tool. Videos, with their ability to graphically explain and display things and concepts, may assist businesses in not only showcasing their products and services and attracting new clients but also in attracting new employees and making staff more productive. Let’s take a look at six ways video can help you grow your business:

1. Describe your company and what you do –

If you’re new to videography, your initial clip should present your business to the audience. For this, an online video editor can be utilized. It is recommended that you include a video on your homepage that demonstrates what you do and how you can solve difficulties.

Explaining your brand through video is far more effective than text-based material. In reality, using a combination of moving graphics and speech makes it easier to explain complex subjects. It guarantees that your viewers will not leave the movie without knowing what you can do to assist them with their problems.

So, take advantage of this and post-in-depth movies describing the merits of your product. You can include them in different places on your website so that your visitors may learn more about what you have to offer. They’ll have no trouble understanding your message if you use explainer videos.

2. Showcase your organization’s culture-

Don’t forget to promote the culture of your firm! You’ll demonstrate your brand’s uniqueness through this content. And your consumers will be ecstatic to see this! It’s another method to use video to improve your brand.

Showing a human side to your company is vital, believe it or not. In fact, it has the potential to affect your customers’ purchasing decisions. This is where videos about culture come in.

Make a recording of them to emphasize who you are and what your brand is all about. You can have quick conversations with your staff, video the corporate picnic, or think of additional ways to promote your corporate culture.

Customers want to feel connected to the firm from which they are purchasing. They might choose your competition instead if you don’t supply this content.

3. Putting a product on display –

Allow your customers to learn everything they need to know before making a purchase by using product reviews, tutorials, unboxing, or how-to videos. Visitors are more engaged when videos are used to answer their queries, boost their confidence in purchases, and increase conversion rates. 

InVideo assists you in turning your stuff into fantastic videos. They help media enterprises, small businesses, and brands use video content to increase audience engagement. Consumers can interact with companies and products through product videos at any time and from any location.

4. Describe your genesis –

Video is a simple way to improve your brand. What matters is that you deliver material that your target audience wants to consume. They’re also curious about your origin tale. So, to attract your customers closer to you, tell them about your company’s beginnings. Concentrate on how you got started and what kept you going.

In addition, highlight your staff, particularly those who have been with you for a long time. You can share this video on social media, and if it goes viral, your followers will likely share it with their friends and family.

5. Customer service and assistance –

Once a company has attracted a target customer, it is equally crucial to maintain a great experience in order to keep them. One of the most effective ways to do this is to respond to their questions before they ask them. Loyalty is the lifeblood of any firm. Your job isn’t done until you’ve attracted customers.

Now it’s up to you to keep them committed to your brand. One method to accomplish this is to express your gratitude for them. Send them a bespoke video in which you express your gratitude for their loyalty and support. It is not necessary for this video to be professionally made. In fact, if it appears genuine, your clients will love it even more.

6. Employee Recruitment and Training –

Employers are employing one of the trendiest and most unusual tools available today to attract prospective employees: movies that portray the setting in which they would be working.

Whether it’s a video on your employment page or a YouTube recruitment video targeted at a specific demographic, the ability to properly display your company goes a long way toward attracting the type of people you want. Video is a fantastic, practical training tool that allows employees to learn more effectively.

Video may give a variety of training examples that are difficult to recreate in other ways, and employees may access these materials at any time and watch them numerous times to ensure that they remember the content.


No one can dispute that video content marketing has become increasingly powerful in recent years. As a result, capitalizing on the popularity of this media would be a wise business decision.

You may use video to make visual commercials, explainers, and other sorts of videos that are appropriate for your company. Make the most of this adaptability and begin conquering the world of video marketing right away!

Your business is missing out if you aren’t using video marketing to its full potential. In the digital age, the majority of people are online; therefore, this is where you should concentrate your efforts. You no longer need to rely on costly television commercials and billboards to get your message across.

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